Salinity has been trading in salt ever since 1830, but a salt trader is always vulnerable. When times are tough, you can’t just grit your teeth and wait for the tide to turn. It’s a case of surveying the landscape, and perhaps finding new products and new ways to run a viable, lucrative business.
Taking a long-term perspective. Honouring commitments. And constantly striving to improve. These are the foundations of the company’s philosophy, as true today as they were in the 1800s. This is the story of a family business spanning three centuries.
Graphic designer at Brand Club